Impact is a Dallas based developer and investment manager, that delivers high quality, economically integrated housing that addresses critical community needs.
The main website goal was to have a digital presence to present the company.
For the main action, the company wanted to prompt was in contact with them.
"To have a professional website, mostly informational, that potential clients and investors can get to know the company, and get in touch"
I've searched among Dallas local competitors to learn the visual language the audience familiar with. Then I used a similar approach combined with the individual values Impact has to offer.